{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #73 - The Power of a Pause: More Effective Than Words?","description":"In this week\u2019s episode, Content Marketing Institute\u2019s Robert Rose is wondering whether we wait long enough to speak. He shares a fresh take on research into content paywalls as a business model. Randy Wootton of Percolate joins Robert to talk about how brand publishing is changing. And, finally, Robert points out an article on how content marketers must push back against racism and inequity in our professional environment. And that\u2019s a wrap for the week ending, June 12, 2020. NEWS ITEM OF THE WEEK \u201cGive the customer many reasons to come back\u201d: Insights from FIPP\u2019s report on paywall strategy https:\/\/whatsnewinpublishing.com\/give-the-customer-many-reasons-to-come-back-insights-from-fipps-latest-report-on-paywall-strategy\/ INTERVIEW OF THE WEEK Randy Wootton President & GM at Percolate (a division of Seismic) Randy\u2019s been a leader and strategic innovator in the marketing technology industry for over 20 years. Prior to Percolate, he served as CEO of the predictive marketing platform Rocket Fuel. He serves on the board of directors at Guidant Financial and Rally Point Networks and is a graduate of Harvard Business School, St. John\u2019s College, and the U.S. Naval Academy. Get in touch with Randy: Visit seismic.com for content about B2B sales channel activation: https:\/\/seismic.com\/ Read the blog at percolate.com for content strategy and operations: https:\/\/percolate.com\/ OUR CONTENT MARKETING IDEA OF THE WEEK Content Can Perpetuate Racism and Inequity. It\u2019s Time to Do Better https:\/\/contentmarketinginstitute.com\/2020\/06\/content-perpetuate-racism-inequity\/ SPONSOR SiteCore Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option. Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track. Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty. Learn more at http:\/\/cmi.media\/sitecore_weekly_wrap_2 ","author_name":"CMI Weekly Wrap","author_url":"https:\/\/contentmarketinginstitute.com\/cmi-weekly-wrap-podcast\/","html":"