{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel ","description":"We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we\u2019re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities  in the process.   Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could certainly vary depending on where you\u2019re listening to this from, but here in Colorado, Hemp and CBD have all but broken free from their negative stigma. Not quite the case back when Jourdan and his business partner Ari first started Evo Hemp - CBD and hemp weren\u2019t just in the taboo category, but the laws were also much different, and as you\u2019ll hear more about in a minute, Evo hemp didn\u2019t just market around the regulations, they were on the front lines of helping shape the laws into what they are today.   Growing your business is tough as it is, but throw some extra red tape and regulation into the mix, and you have to get pretty innovative to accomplish what Jourdan and Ari have in Evo Hemp.   In this episode, you\u2019ll learn:   What content makes the biggest impact in converting new customers How to navigate social media in a heavily regulated category  What it takes to scale your demo program   And plenty more...   Jourdan's Recommended Reads:   The Infinite Game by Simon Sinek   Learn more about EVO Hemp at evohemp.com   Social Accounts:   Facebook Instagram Twitter LinkedIn ","author_name":"Food Marketing Nerds Restaurant and CPG Marketing Podcast","author_url":"http:\/\/foodmarketingnerds.com","html":"