{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"217 | My Failed Launch + What I Learned From It","description":"Sometimes things just don\u2019t work out as planned. Today, I take a critical look at the launch of a \u201cMaster Class\u201d I attempted earlier this year, and how and why it didn\u2019t go as expected.  The experience made me pause and think about why it really went wrong and what I could have done better.  In this episode, I want to talk about why there\u2019s no such thing as failure and why you\u2019re going to be OK even if you think you failed. Also, how I missed the mark in connecting with my audience, and the five things that you need to ask yourself before launching any new product. \u201cThe other thing that I learned from this whole situation was that I wasn't paying attention to my intuition. I was simply copying a launch strategy that I saw and that I had seen work for other people and I was like, \u2018Oh, okay, this is a cool strategy.\u2019\u201d ~ @avainimiriyala No matter what, you\u2019re going to be OK Even when no one was signing up for my master class, and my mind was racing with self-doubt, I took a minute to realize that everything was going to be OK. There\u2019s no such thing as failure Failure isn\u2019t a real concept\u2014it\u2019s defined by you. There is only feedback. If something doesn\u2019t go your way, it\u2019s simply a feedback mechanism telling you that you missed the mark and maybe need to adjust.   Connect with your audience and your own offer It should go without saying that you should know that your audience needs something before you offer it to them. That\u2019s where I went wrong. With the craziness of the world, I missed the mark on what my listeners needed. Similarly, I didn\u2019t connect with my own offer; it wasn\u2019t something that I would want to buy.   Five things to ask yourself before a product launch Do people actually want it? Is there an intent for your audience to purchase? Is this the right time for you? Does the investment make sense based on the person that you're talking about or selling to? Do you feel good about it? Links Proposals That Sell Themselves Stay in Touch Follow Avani on Twitter Follow Avani on Instagram Follow Avani on LinkedIn ","author_name":"The 6-Figure Freelancer Podcast | Freelancing | Entrepreneurship | Clients | Finances | Motivation | Personal Development | Mindset","author_url":"http:\/\/www.avanimiriyala.com","html":"