{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm","description":"In this episode, we\u2019re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran\u2019s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It\u2019s what she\u2019s done for the majority of her career, including nine years with Yum Brands helping launch some of their game-changing products into untapped markets. You might say that Simran specializes in helping high potential brands maximize their upside. She\u2019s now leading The Meatless Farm\u2019s growth throughout the world, by tapping into the unique cultural nuances of each market. In this episode, you\u2019ll learn: Why a traditional media strategy won\u2019t be enough to build your brand What it takes to gain traction in a new market And how to break through when you can\u2019t outspend the competition Links from the Interview: Simran\u2019s Recommended Reads Pour Your Heart into It by Howard Schultz The Content Formula by Michael Brenner & Liz Bedor Connect with The Meatless Farm Co.: Website Instagram Facebook Twitter LinkedIn Pinterest ","author_name":"Food Marketing Nerds Restaurant and CPG Marketing Podcast","author_url":"http:\/\/foodmarketingnerds.com","html":"