{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #71 - You Can Never Save Time, But You Can Use It Wisely","description":"In this week\u2019s episode, Content Marketing Institute\u2019s Robert Rose is thinking about how we can\u2019t save time (so we should be careful how we spend it). He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy and the differences in approach between B2B and B2C companies. Finally, Robert points to an article that asks whether we\u2019re spending time on the right \u2013 or the wrong \u2013 things. And that\u2019s a wrap for the week ending May 22, 2020. NEWS ITEM of the Week  \u201cThe biggest opportunity \u2026 for our industry in 75 years\u201d: Publishers aren\u2019t taking the pandemic lying down https:\/\/whatsnewinpublishing.com\/the-biggest-opportunity-for-our-industry-in-75-years-publishers-arent-taking-the-pandemic-lying-down\/ INTERVIEW of the week  Jessica Hodkinson The guest this week is Jessica Hodkinson, a content strategist, writer, editor, and public relations professional who has worked with clients big and small, including Lenovo, Salesforce, LinkedIn, Robert Half, and others around the globe. Learn more about and from Jessica: Connect with her on LinkedIn: https:\/\/www.linkedin.com\/in\/jessica-hodkinson-82173511\/ Follow her on Twitter: https:\/\/twitter.com\/jesshods Visit her website: https:\/\/www.jessicahodkinson.com\/ OUR CONTENT MARKETING IDEA of the WEEK 30 Ways to Waste Your Content Marketing Time https:\/\/contentmarketinginstitute.com\/2019\/07\/content-marketing-time\/  SPONSOR SiteCore Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option. Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track. Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty. Learn more at http:\/\/cmi.media\/weekly_wrap_sitecore ","author_name":"CMI Weekly Wrap","author_url":"https:\/\/contentmarketinginstitute.com\/cmi-weekly-wrap-podcast\/","html":"