{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 0149: Travis Steffen","description":" Today, we'll be interviewing Travis Steffen (GetGrowFlow.com). Travis, the author of Viral Hero, is a serial entrepreneur with 7 successful exits (and a few crash-and-burn failures) to his name. As a growth engineer, he specializes in building products that grow themselves. In his new book, Viral Hero, Travis helps growth and product teams gain a deeper understanding of viral marketing mechanics, and how to use creative product architecture to grow their companies. Travis currently lives in Los Angeles, and serves as the CEO of GrowFlow \u2013 an industry-leading, venture-backed suite of software products for cannabis companies. He is also an investor, advisor, and\/or partner in several startups and venture funds. ","author_name":"Business and Life","author_url":"https:\/\/mikeolivas.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14456276\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/14456276"}