{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Household Names","description":"Going with your gut is easier said than done \u2014 but for Sumaira "Sam" Latif, Company Accessibility Leader at P&G, trusting her instincts has made some of the most impactful changes to the world of accessibility. For far too long, blind and low-vision people had to rely on the shape of a product to judge what was in the package. Sam challenged all of this with the simple yet empowering idea to put tactile identification on Herbal Essences shampoo and conditioner bottles \u2013 an initiative which is now expanding beyond the brand and beyond P&G. We had the amazing privilege to hear Sam's take on getting P&G hooked on accessibility, on supporting both live events and TV commercials with accessible audio description, on hustling to get senior leadership buy-in to fast-track accessibility at work, and much more.  ","author_name":"13 Letters","author_url":"https:\/\/www.bemyeyes.com\/","html":"