{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EY 6 EVENTING A NICHE with Mary Adams, CMP","description":"Mary Adams of Event Consulting Group (ECG) seems to have found her niche\u2026or maybe a couple of them. I speak with Mary about event planning and the value and benefits of focusing in on a specific sector. Mary also gives this introvert a few solid tips about how to get the most out of networking.&amp;nbsp; &amp;nbsp; Mary Adams, CMP Twitter:&amp;nbsp;@confproducer LinkedIn:&amp;nbsp; https:\/\/www.linkedin.com\/in\/eventconsultinggroup\/ Email: Mary@eventgrp.com &amp;nbsp; ECG (Event Consulting Group): Website: http:\/\/www.eventgrp.com\/ Facebook:&amp;nbsp;https:\/\/www.facebook.com\/meetingplanr &amp;nbsp; Bergen County Professional Women\u2019s Network: Website: https:\/\/bcpwn.com\/ Facebook: https:\/\/www.facebook.com\/bcpwn\/ LinkedIn:  https:\/\/www.linkedin.com\/company\/bergen-county-professional-women%27s-network\/ &amp;nbsp; Terri Walters: Twitter:&amp;nbsp;@TerriLWalters LinkedIn:&amp;nbsp;https:\/\/www.linkedin.com\/in\/terrilwalters\/ Email: Terri@MoonfishProduction.com &amp;nbsp; Event Yak: Website: www.eventyak.com Facebook:&amp;nbsp;@TheEventYak Email:&amp;nbsp;terri@eventyak.com &amp;nbsp; Moonfish Production, Ltd.: Website: www.moonfishproduction.com Facebook:&amp;nbsp;@MoonfishCreative Email: info@MoonfishProduction.com &amp;nbsp; &amp;nbsp; Episode 6 By the Numbers: 00:00 | Terri Walters Meet Mary Adams, CMP, President of ECG (Event Consulting Group) and Creator of the Bergen County Professional Women\u2019s Network (BCPWN). Niche Event Marketing in the Financial Sector. &amp;nbsp; 03:55 | Terri Walters Tell us about the Bergen County Professional Women\u2019s Network (BCPWN) and how it operates. &amp;nbsp; 08:08 | Mary Adams Talks about how people connect differently. &amp;nbsp; 10:05 | Terri Walters How would you advise people to be better networkers? What\u2019s the best approach? &amp;nbsp; 15:49 | Terri Walters\/Mary Adams The evolution of niche marketing into the Financial Services Market and becoming a strategic trusted partner. &amp;nbsp; 20:11 | Terri Walters How has COVID-19 impacted the Financial Sector and what\u2019s the near-term outlook? &amp;nbsp; 22:29 | Mary Adams Niche marketing adds an additional value set for clients. &amp;nbsp; 24:47 | Terri Walters What does Return on Investment (ROI) look like in 2020? &amp;nbsp; 28:18 | Mary Adams On approaching events to ensure success. &amp;nbsp; 30:25 | Terri Walters How do you get clients to focus and create a \u201ccall to action?\u201d Do you ever just walk away from a client? &amp;nbsp; 35:28 | Mary Adams&amp;nbsp;&amp;nbsp; The events future of the Financial Sector. How to position for the future. Life around zoom. &amp;nbsp; 40:28 | Terri Walters Will the future of events be digital, live or some hybrid? &amp;nbsp; &amp;nbsp; ","author_name":"Event Yak","author_url":"http:\/\/www.eventyak.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14322080\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/72205175"}