{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #68 - Follow the Search for Better Answers","description":"In this week\u2019s episode Content Marketing Institute\u2019s Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership. And finally Robert points you to an article on how to crush your content goals with a team built on talents rather than tasks. And that\u2019s a wrap for the week ending May 1, 2020. SPONSOR SiteCore Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option. Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track. Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty. Learn more at http:\/\/cmi.media\/weekly_wrap_sitecore NEWS ITEM OF THE WEEK DTC brands are partnering up to create communities (and save on customer acquisition costs) https:\/\/www.modernretail.co\/platforms\/dtc-brands-are-partnering-up-to-create-communities-and-save-on-customer-acquisition-costs\/ INTERVIEW OF THE WEEK Kate Volman, CEO of Floyd Consulting Kate and her team are dedicated to helping individuals and organizations become the best version of themselves by providing training, coaching, and consulting services, including Floyd\u2019s cornerstone Dream Manager program based on Matthew Kelly\u2019s bestselling book. With over 15 years of consulting experience with businesses, executives (and having been a business owner herself), Kate understands the professional challenges her clients face. She\u2019s worked with both large and small businesses, including brands such as GoDaddy, Entrepreneur.com, and StartUpNation.com. https:\/\/www.amazon.com\/Dream-Manager-Matthew-Kelly\/dp\/1401303706 Learn more from Kate. Check out Floyd Consulting: https:\/\/www.floydconsulting.com\/ Check out her website: http:\/\/katevolman.com\/ Check out her videos: https:\/\/www.youtube.com\/channel\/UCRvJ5IsMvwd6NKXbl64K-5Q OUR CONTENT MARKETING IDEA OF THE WEEK Crush Your Content Goals With a Team Built on Talents, Not Tasks [Video] https:\/\/contentmarketinginstitute.com\/cco-digital\/systems-issue\/teams-targeting\/build-talent-based-teams\/ ","author_name":"CMI Weekly Wrap","author_url":"https:\/\/contentmarketinginstitute.com\/cmi-weekly-wrap-podcast\/","html":"