{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"3 TIPS TO SPEAK YOUR IDEAL CLIENT\u2019S LANGUAGE","description":"If you want to write copy that makes your ideal client feel like you\u2019re speaking directly to them, you have to speak their language when you\u2019re addressing their struggles and their desires, and also when you\u2019re explaining the benefits of your offering.  In today's super short episode, I'm sharing 3 introvert-friendly ways to find out what kind of language your ideal client is using, so you can work it into your marketing message. ","author_name":"Make Over Your Marketing","author_url":"http:\/\/www.erikaholmes.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/14118947\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/70865669"}