{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"4. Live-Streaming With Lights, Camera, Live's Stephanie Liu","description":"Lately, you've probably noticed a significant increase in people &quot;going live&quot; across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content. In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer. What You Will Learn In This Episode:  How Stephanie Liu transitioned from developing award-winning PPC and SEO campaigns for Fortune 500 companies to becoming a sought-after expert on live-stream video The benefits of live-streaming for your brand What makes a great live-stream and live-streamer The 4-MAT formula and her proven process for planning, structuring and promoting live-streams The tools and platforms Stephanie uses to produce professional-quality live-stream videos  Subscribe to The Mighty Roar Podcast and, if you liked this episode, help us out and leave us a review! Ways To Contact Stephanie Liu:  Website: https:\/\/www.lightscameralive.com\/ Leap Into Live-Streaming Bootcamp (April 29th - May 1st): https:\/\/leapintolive.heysummit.com\/ Facebook: https:\/\/www.facebook.com\/heystephanieliu\/ Instagram: https:\/\/www.instagram.com\/heystephanieliu\/ Twitter: https:\/\/twitter.com\/heystephanie\/  ","author_name":"Mighty Roar Marketing Podcast","author_url":"https:\/\/www.mightyroar.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13992014\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/13992014"}