{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Mini episode: Brands reacting to COVID-19","description":"Generally, I try to make the How Brands Are Built podcast evergreen. I want listeners to be able to go back any old episode and find that the conversation\u2014whether it\u2019s with a namer, a strategist, an author, or some other branding professional\u2014is still relevant. But this episode is different. It\u2019s April, 2020, and we\u2019re in the midst of the COVID-19 pandemic. To say the least, it\u2019s been disruptive. (And not in the cool, buzzwordy kind of way.) Early on in the crisis, I read news of Zoom making conference calls free for K\u201312 schools, grocery stores creating special shopping hours for more vulnerable populations, and The New York Times taking down its paywall for all coronavirus-related coverage. I started keeping track of how companies were pitching in, and created an Instagram post highlighting six approaches, with an example for each. Shortly thereafter, I started seeing similar content, including a blog post from Character, titled \u201cA Brand\u2019s Responsibility In Times of Crisis.\u201d I wanted to talk a bit more about how brands are reacting, so I reached out to the authors, Lauren Wong, Associate Strategy Director, and Myra El-Bayoumi, Head of Strategy. (Myra\u2019s name may sound familiar\u2014she was a guest on the podcast last season.) Lauren and Myra graciously agreed to hop on Zoom for a quick, impromptu chat about what brands can do, should do, and in some cases, should avoid doing, in times of crisis. ","author_name":"How Brands Are Built","author_url":"https:\/\/www.howbrandsarebuilt.com\/podcast\/","html":"