{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"213: Marketing, Niching Down, and Growing A Massive Brand with Angie Lee","description":"Amanda Bucci and Angie Lee\u2026back together again! Angie is one of my best friends and an epic marketer, podcast host, and event host who has grown a massive brand by being silly and mastering the art of organic marketing. Join us as a fly on the wall, overhearing a catch-up convo between two friends who happen to have some epic marketing and business advice. Sometimes people are not willing to try something because of the fear of looking stupid, or failing. What would happen if you just jumped in and tried it all? There are no overnight successes. Today\u2019s guest is an expert at jumping in headfirst and making her own way. If you don\u2019t know Angie Lee, she\u2019s one of my good friends and podcaster, speaker, author, and marketing ninja, and creator of Pays to Be Brave. In today\u2019s episode, we discuss trying all the things, how the internet has created opportunities for us, taking a stance, seasons in business and perfecting a craft, growing an audience vs. growing a business, our journeys to where we are today, and our core motivators. MOMENTS: [4:18] Angie and Amanda discuss trying all the new things and jumping in headfirst, and what the internet has done to create opportunities for us. [10:00] A & A discuss pivoting and taking a stance on something. [15:30] Amanda and Angie discuss different archetypes, and Angie gives advice on how to run multiple businesses. [17:43] Discussing seasons in business and spending your time perfecting something. [22:00] Growing an audience vs. growing a business [26:30] Amanda asks Angie the core motivator for PTBB [30:00] Amanda discusses her start with fitness and Youtube [38:12] Amanda explains her Archetype Quiz and the four different Entrepreneurial Archetype [48:00] Creating content that\u2019s not about you, but about your audience. [54:15] Amanda and Angie discuss finding a niche and the art of a personal brand. [57:17] Amanda asks Angie how to bridge the marketing gap between yourself and your clients QUOTES: "Nothing is cooler than just owning what you want to do and who you are. I\u2019d rather have fewer people who get it than love it, than a ton of people who don't really understand it."  ","author_name":"The Amanda Bucci Show (Formerly Bucci Radio)","author_url":"http:\/\/amandabucci.com","html":"