{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Tinder Makes $120 Million a Month","description":"There\u2019s a reason why 85% of app businesses aren\u2019t successful and it comes down to one concept: their value ladder. Tinder, which makes $120 million per month, has flawlessly executed a value ladder that allows their success. In this episode, Sean talks about the importance of getting users to purchase multiple times a year from you at increasing values. Listen to the 10X App Revenue Series first. Here\u2019s part 1 and part 2. Show Highlights Include:  The two basic principles effective mobile apps have and why they dictate your success [1:00] The strategy you need to systematically make more money from each user [2:35] You wouldn\u2019t propose to someone on a first date, so don\u2019t propose to your users [4:54] The exact steps in Tinder\u2019s value ladder that lead them to $120 million per month [6:13] The holy grail for app businesses [8:32]  Need help marketing your app?&amp;nbsp; Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. https:\/\/www.preapps.com\/app-marketing-services\/podcast-optin ","author_name":"App Marketing Secrets","author_url":"http:\/\/preapps.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13924706\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/13924706"}