{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Is it the low price, or the high risk?","description":"\u201cLow price, low price, low price.\u201d&amp;nbsp; It\u2019s the mantra that sales people in every industry segment are hearing more these days than ever before.&amp;nbsp; But, is low price the motivating factor in a customer\u2019s decision to buy? Here\u2019s a secret that almost nobody knows, including all those gurus telling you to sell value.&amp;nbsp; They don\u2019t always buy the best value.&amp;nbsp; But, they can invariably be counted on to buy the lowest risk! ","author_name":"Practical Wisdom from Kahle Way Sales Systems","author_url":"http:\/\/kahlewaygrowthsystems.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13906538\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/69382202"}