{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"76 - Marketing during COVID-19 \u2013 6 guiding principles","description":"The two questions that I\u2019ve been getting the most this past week from organizations are, \u201cShould we continue to market? and "Do we need to engage or talk about the crisis?\u201d. Like me, you\u2019ve probably received emails from every organization you ever engaged with. Although I don\u2019t think that\u2019s the right approach, not acknowledging the crisis, can make your brand seem completely out of touch or worse, insensitive to what consumers may be going through.   If this was a localized or short-term crisis, this wouldn\u2019t likely be an issue, but the impact of the coronavirus pandemic is unprecedented and it have already had an impact never seen before. So, what should brands do? In this episode I walk you through 6 guiding principles to help brands navigate this unchartered territory.    ","author_name":"a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.","author_url":"http:\/\/www.marcastrategy.com","html":"