{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Rory Sutherland: Marketing, Branding, and How to "Make Magic" as Financial Advisors","description":" Are you a growth-minded Financial Advisor?  Learn more about joining The AGC\u2122 here: www.advisorgc.com --- About Rory Sutherland: Rory is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland works with a consulting practice of psychology graduates who look for \u2018unseen opportunities\u2019 in consumer behavior - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call center by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had. Before founding Ogilvy Change, Rory Sutherland was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He is the author of two books: The Wiki Man and the best-selling Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral. ","author_name":"The AGC\u2122 Podcast","author_url":"https:\/\/www.advisorgc.com","html":"