{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #126 - How a Podcast Can Increase Your Sales","description":"In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Scott MacKenzie of Industrial Talk. They discuss why podcasting is a vital element to the sales, marketing, and branding strategy for any business and how to get started. You\u2019ll learn: &amp;nbsp;  The greatest value to podcasting for industrial services companies is the opportunity to develop relationships with your guests.   You can start a podcast about anything. To make it interesting, Scott says, you just have to find the \u201chuman element\u201d of any subject.   An engaging host is key to a podcast\u2019s success. Find someone who can get guests talking about what they\u2019re passionate about.&amp;nbsp;  &amp;nbsp; &amp;nbsp; ","author_name":"AMP UP Your Digital Marketing","author_url":"https:\/\/blog.gaggleamp.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13650797\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/13650797"}