{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #261:  BACK TO THE BASICS MARKETING SERIES - PART 2: Know Your Market and Do Your Homework","description":"On Part 2 of the Back to the Basics Audio series we dive deep into knowing your market and doing your homework.&amp;nbsp; This is an essential foundational piece of your marketing.&amp;nbsp; If you don't really know the &quot;Who&quot;, the &quot;Where&quot; and the &quot;What&quot; of your audience then your marketing is going to be less effective at best, and at worst, it's going to suffer.&amp;nbsp; So I want to show you how to identify and answer some of these key questions to better help you in your marketing efforts. ","author_name":"The Chirofunnel Podcast","author_url":"http:\/\/rebootyourpractice.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13569557\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/3a77a9\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/13569557"}