{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"20. Why do some new ideas gain traction\u2014while others fail to catch on? Part 2","description":"As comedian Robin Williams once observed, \u201cNo matter what people tell you, words and ideas can change the world.\u201d &amp;nbsp; This is the second part of our two-episode conversation in which we explore why some ideas gain traction, while others fail to catch on. &amp;nbsp; In this episode, Ethan Beute, Mark Bonchek, Dara Treseder, and Sangram Vajre join us to discuss: &amp;nbsp; - Ideas as personal truth &amp;nbsp; - Influence of digital technologies &amp;nbsp; - Aligning ideas and culture &amp;nbsp; - The role of idea champions &amp;nbsp; Ethan Beute is Chief Evangelist of BombBomb. He is co-author of  Rehumanize Your Business, and host of the  Customer Experience Podcast. &amp;nbsp; Mark Bonchek is Founder and Chief Epiphany Officer of Shift Thinking. He is also on the faculty of Singularity University. &amp;nbsp; Dara Treseder is Chief Marketing Officer at Carbon. She previously led marketing and growth efforts at GE, Apple, and Goldman Sachs. &amp;nbsp; Sangram Vajre is Chief Evangelist and Co-Founder at Terminus. He is host of the FlipMyFunnel Podcast and author of two books about Account-Based Marketing. ","author_name":"Building Bridges","author_url":"https:\/\/www.skybridge.associates\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13567145\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/13567145"}