{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Publicity Show Interviews Marilynn Mobley Baby Boomer PR Expert with Edelman","description":"\r\n\r\n\r\n\r\nHere's how to listen to the show. First click on the title\r\nof the show you are interested in. Then left click one time on the POD button\r\nwhich is to the immediate left of the show title. This should cause your\r\ndefault media player to appear and you now just have to hit the play button in\r\norder for the show to begin. You can also download the show to listen on your\r\nmp3 player. Now\r\nyou can also find us on iTunes by clicking on this link.\r\n\r\nElizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The\r\nChic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an\r\nadvisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show\r\nand several other Atlanta-based radio shows.\r\n\r\nThis afternoon we spoke with Marilynn Mobley, Senior Vice President with Edelman. She has spent her 31 year career helping organizations\r\nbetter understand how to communicate more effectively.  \r\n\r\n\r\n\r\n\r\nThe focus of her writing and consulting today is on baby\r\nboomers. She spends the majority of her time studying how this huge,\r\ninfluential and prolific generation makes decisions on how to spend money, save\r\nmoney and plan for the future. \r\n\r\n\r\nAs the senior leader of Edelman\u2019s Boomer Insights Generation\r\nGroup (B.I.G.G), headquartered in Atlanta, she is part of a group of boomer\r\nexecutives who share research-based insights to help our clients identify their\r\nBull\u2019s-Eye Boomer to ensure their marketing dollars are invested wisely and\r\nthey hit their target every time. She also uses her personal experience from\r\nspending 15 years at IBM and nine years as an entrepreneur to offer clients\r\nguidance on how to harness the power of boomer employees, especially in\r\norganizations where multiple generations work side by side.\r\n\r\n\r\nFor more information about Marilynn and what she is up to\r\ncheck out her popular blog, www.BabyBoomerInsights.com. \r\n\r\n\r\nAlso, if you know of a Public Relations professional anywhere in the\r\nworld that we should know about, please email Elizabeth Gordon at EGordon\r\n@ FlourishingBusiness.com. We will try to get them on the show.\r\n\r\n\r\n","author_name":"The Publicity Show","author_url":"http:\/\/publicityshow.libsyn.com","html":"