{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Publicity Show Interviews Steven Kleber with Kleber & Associates","description":"Here's how to listen to the show. First click on the title of\r\nthe show you are interested in. Then left click one time on the POD\r\nbutton which is to the immediate left of the show title. This should\r\ncause your default media player to appear and you now just have to hit\r\nthe play button in order for the show to begin. You can also download\r\nthe show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each \r\nshow. Elizabeth \r\nis the author of the upcoming book The Chic \r\nEntrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory \r\nfirm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show \r\nand several other Atlanta-based radio shows.This afternoon we spoke to Steven Kleber\r\nfounder of Kleber & Associates (K&A), in 1987. K&A is an Atlanta-based\r\nfull-service marketing agency which specializes in the home improvement\r\nchannel, K&A works in partnership with a variety of clients who market\r\npremium products for both residential and commercial applications including\r\narchitects, developers, builders, remodelers, designers and manufacturers.\r\nHis client partners include KWC Faucets and Sinks, Gerber Plumbing Fixtures,\r\npreeminent tile roof provider, MonierLifetile, Mr.Steam \u2013 maker of the world\u2019s\r\nmost luxurious steambaths and towel warmers, the SEN Design Group - national\r\norganization of the country\u2019s finest kitchen and bath designers, and KOMA Trim\r\nProducts, among others. \r\n\r\nIn addition to solid integrated marketing programs, K&A also offers clients\r\na proprietary Brand Navigator\u00ae process that gets to the essence of the brand\r\npromise and messaging statements that will create the emotion needed to\r\nmotivate customers to buy. Kleber is a passionate force driving his agency to\r\nconsider non-traditional marketing approaches and alliances with key\r\ninfluencers to add impact to marketing and sales efforts. \r\n\r\nK&A also regularly collaborates with a noted Atlanta research group to explore emerging\r\ntrends in generational and consumer purchasing groups. Kleber is a frequent\r\nspeaker on consumer behavior and trends at key industry events and a\r\ncontributor to noted industry publications. Some of his recent topics of\r\ndiscussion include exploring the consumer trends in relation to groups\r\nincluding: Baby Boomers, Generation Green, the Chief Purchasing Officer of the\r\nHome: The Woman, Generation X and Y, Missing Males, and the Luxury Consumer,\r\namong others.\r\n\r\nFurthermore, Kleber is the immediate past president of the National Kitchen\r\n& Bath Association\u2019s Center for Kitchen and Bath Education and Research, a\r\nnon-profit foundation created for the purpose of educating and cultivating\r\nfuture leaders in the kitchen and bath industry. Additionally, he\u2019s a trustee\r\nof the National Remodeling Foundation, and his agency is an active member of\r\nthe National Association of Home Builders, National Association of The\r\nRemodeling Industry, National Kitchen and Bath Association, American\r\nAssociation of Advertising Agencies and Public Relations Society of America. For more information about Steven and his firm please go to his website www.kleberandassociates.com \r\n\r\n\r\n\r\nAlso, \r\nif you know of a Public Relations professional anywhere in the world that we \r\nshould know about, please email Elizabeth Gordon at EGordon @ \r\nFlourishingBusiness.com. We will try to get them on the \r\nshow.\r\n\r\n","author_name":"The Publicity Show","author_url":"http:\/\/publicityshow.libsyn.com","html":"