{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Publicity Show Interviews Author, Blogger, Teacher Sandra Beckwith","description":"Here's how to listen to the show. First click on the title of\r\nthe show you are interested in. Then left click one time on the POD\r\nbutton which is to the immediate left of the show title. This should\r\ncause your default media player to appear and you now just have to hit\r\nthe play button in order for the show to begin. You can also download\r\nthe show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each \r\nshow. Elizabeth \r\nis the author of the upcoming book The Chic \r\nEntrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory \r\nfirm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show \r\nand several other Atlanta-based radio shows.This afternoon we spoke to Sandra Beckwith, a recovering publicist and full-time\r\nnonfiction writer  who now teaches others how to generate publicity for themselves\r\nor their businesses through her two publicity books and her online and\r\nin-person workshops.\r\n\r\n\r\n\r\nSandra brings a unique perspective to those she helps. As\r\nan author, she has spent as much time in front of the camera as she has behind\r\nit as a publicist, guiding the message development and media placements of\r\nothers. \r\n\r\n\r\n\r\n\r\n\r\n\r\nA Silver Anvil winner, Beckwith combines her experience as a\r\npublicist and a sought-after expert to give authors, nonprofits, and small\r\nbusiness owners the knowledge and tools they need to compete in a\r\nhighly-competitive and evolving media world. Beckwith shares tips and advice\r\nregularly on her blog at http:\/\/buildbuzz.blogspot.com.\r\n\r\n\r\n\r\n\r\n\r\n\r\nHer book Publicity\r\nfor Nonprofits: Generating Media Awareness That Leads to Awareness, Growth, and\r\nContributions, helps nonprofit organizations large and small discover and\r\nuse the tools and techniques that will help transform them into high-profile\r\nmedia darlings. Streetwise\r\nComplete Publicity Plans: How to Create Publicity That Will Spark Media\r\nExposure and Excitement is a how-to guide for small businesses that is also\r\nused as a textbook at several colleges. \r\n\r\n\r\n\r\n\r\n\r\n\r\nSandra teaches authors how to generate publicity through\r\nonline workshops, \u201cBook Publicity\r\n101: How to Build Book Buzz,? and a new publicity workbook for authors, Build Book Buzz Publicity\r\nForms & Templates. She is also the author of a sold-out humor book, WHY\r\nCAN\u2019T A MAN BE MORE LIKE A WOMAN?, which was based on a newsletter she created\r\nthat takes a lighthearted look at male behavior, The Do(o)little Report.\r\n\r\n\r\n\r\n\r\n\r\n\r\n Her award-winning public relations background includes\r\nassignments at Burson-Marsteller, one of the world\u2019s largest public relations\r\nfirms, and Heublein, Inc., a beverage alcohol company. Beckwith is a frequent\r\nspeaker at conferences for nonprofits and writers.\r\n\r\n\r\n\r\n\r\n\r\n\r\nLearn more at www.sandrabeckwith.com,\r\nwww.nonprofitpublicity.com, www.buildbookbuzz.com, and http:\/\/buildbuzz.blogspot.com.\r\n\r\n\r\n\r\n\r\nAlso, \r\nif you know of a Public Relations professional anywhere in the world that we \r\nshould know about, please email Elizabeth Gordon at EGordon @ \r\nFlourishingBusiness.com. We will try to get them on the \r\nshow.","author_name":"The Publicity Show","author_url":"http:\/\/publicityshow.libsyn.com","html":"