{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S1E42 - Software Developer to Printer Sales to CMO with Darryl Praill, CMO of Vanilla Soft","description":"What do you get when you add a software developer with an SDR with an AE with a sales manager with a product marketer, VP of sales and VP of marketing?&amp;nbsp; You get Darryll Praill of Vanilla Soft.&amp;nbsp; One of the most interesting backgrounds when you think about the sales and marketing relationship. Check it out and learn:    What does good content mean at an industry event? What's more important at a show, content or experience? What does poor content look like at an event? How do you pitch ROI? The Sales Engineer to AE relationship    ","author_name":"Surf and Sales","author_url":"http:\/\/surfandsales.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13389707\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/83806262"}