{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #59 - Avoid Predictions and Analyze the Possibilities of the Future","description":"In this week\u2019s episode, Content Marketing Institute\u2019s Robert Rose wonders about stories from the future. He looks at AdAge\u2019s content marketing awards \u2013 and finds them to be aged ads. Plus, he talks with trend hunter and innovation expert Jeremy Gutsche about a methodology for seeing into the future. And finally, he shares several articles about future-proofing your content marketing strategy. And that\u2019s a wrap of the week ending Feb. 28, 2020 SPONSOR KAPOST So let me tell you a story \u2026 Once upon a time, customers wanted content. So, marketing produced it. As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement. But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way. Finally our customer said, "Enough! You're confusing me!" With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey. Learn more at https:\/\/www.contentoperations.com\/ NEWS ITEM OF THE WEEK 2020 AdAge List & Creativity Award Finalists https:\/\/adage.com\/article\/agency-news\/announcing-2020-ad-age-list-creativity-awards-finalists\/2237886 INTERVIEW OF THE WEEK Jeremy Gutsche CEO Trend Hunter A New York Times bestselling author, award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" (The Sun Newspaper) and the CEO of Trend Hunter -- the world's #1 trend website and innovation consultancy with over 3 Billion views and more than 10,000 innovation projects completed. His team is relied on by 700 brands, billionaires and CEOs to predict and create the future, including Google, Sony, Disney, Starbucks, Coca-Cola, IBM and Adidas. He's even helped NASA prototype the Journey to Mars! Learn more about Jeremy\u2019s work: -Visit TrendHunter.com. -Check out his upcoming book Create the Future and the new edition of The Innovation Handbook. OUR CONTENT MARKETING IDEA OF THE WEEK Chief Content Officer https:\/\/contentmarketinginstitute.com\/cco-digital\/april-2019\/ ","author_name":"CMI Weekly Wrap","author_url":"https:\/\/contentmarketinginstitute.com\/cmi-weekly-wrap-podcast\/","html":"