{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Byron Sharp on his new book, How Brands Grow","description":"What are the most important \u201cmarketing laws\u201d that brand owners need to know about and apply? Do loyalty programs work? Should STP\u201d (segmentation, targeting, positioning) remain the holy grail of marketing \u2013 and why not?&amp;nbsp; Join our Marketing Institute Leader, JP Kuehlwein, as he sits down with Dr. Byron Sharp, Professor of Marketing Science, and the Director of the Ehrenberg-Bass Institute, at the University of South Australia, to discuss his new book, How Brands Grow: What Marketers Don\u2019t Know, which offers his unique perspective on these questions and many more. ","author_name":"Off The Shelf","author_url":"http:\/\/offtheshelf.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13309073\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/13309073"}