{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"73 - The need for brand alignment to deliver the right experiences - with Chris Wallace","description":"Many brands leave to chance that front facing staff will know how to interpret the brand and create the right interactions with external audiences. This is at best a missed opportunity to strengthen your brand and at worst a risk in ending up with wrong or detrimental brand experiences. In this episode, I talk to Chris Wallace, Co-Founder and President of Innerview Group, a consulting firm that helps companies effectively transfer their brand strategy to their customer-facing staff. Chris shares the 3 steps to successfully engage and transfer the brand sentiment to staff and the 3 most effective tactics to do so. &amp;nbsp; ","author_name":"a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.","author_url":"http:\/\/www.marcastrategy.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13267463\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/65573522"}