{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How To Launch And Promote A Successful Nursing Home When You Have No Prior Experience","description":"This episode of the Care Home PR And Marketing Podcast features Dion Meechan, operations director of Barrowhill Hall nursing home in Staffordshire. With a property development background he discusses how his company launched a nursing home from scratch eight years ago and after some pitfalls now feels offers \u201csome of the best care you can get.\u201d During the episode Dion discusses:  The nerve-wracking pitfalls he experienced on launching a new nursing home \u2013 and what he has learnt. How Barrowhill Hall pioneered social media to promote the home, as well as other PR and marketing initiatives. Why some care operators \u201cjust don't get\u201d the vital role of PR and digital media to promote the home to local audiences and stakeholders. The importance of keeping up to date with care innovations Why the location of a care or nursing home is key Why staff recruitment problems are only going to get worse \u2013 and how to mitigate against them. How to create a successful care home team culture, including an employee of the month scheme \u2013 and aspiring to create a working environment which is \u201cbetter than a barbecue at the beach\u201d Why if a care home is as nice as a resident\u2019s home then the decision to become a resident is easier \u2013 \u201cIt's an upgrade, not a downgrade,\u201d says Dion. What KPIs operators must focus on Why it\u2019s important to understand social care funding \u201clike your life depends on it\u201d How a \u201cslush fund\u201dcan mitigate for when a residents care is not paid for \u2013 perhaps for up to 12 months or more. Why operators should use Twitter to learn about residential care provision from across the world - including America, Brazil, Japan, India, China and Sweden.  ","author_name":"Care Home PR And Marketing Masterclass Podcast","author_url":"http:\/\/www.springup-pr.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13189850\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/65120489"}