{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"031: We Asked a Competitor: When Should Companies Invest in Conversion Rate Optimization? | Jon McDonald","description":"In this episode of Intended Consequences, we\u2019re bringing you a direct competitor of Conversion Sciences. Why? Because you need a second opinion, and we\u2019d rather you find it here than on your own. So we\u2019ve brought in Jon McDonald, the founder and president of a conversion optimization agency called The Good, to chat with Brian on when you should\u2013or should NOT\u2013start investing in conversion rate optimization. His method and background are surprisingly similar to Brian\u2019s, and the two have been at it about the same amount of time. Listen in as they share some industry secrets, pricing models, and even a few facepalms. Quick Links:&amp;nbsp;  Connect with Jon Learn more about The Good Follow Brian on Twitter: https:\/\/twitter.com\/bmassey&amp;nbsp; Learn more about Conversion Sciences: https:\/\/conversionsciences.com\/  ","author_name":"Intended Consequences","author_url":"https:\/\/www.conversionsciences.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13115402\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/40487480"}