{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Retain customers for life with a personalization strategy.","description":"Your customers want the brands they love to understand what they want, what they\u2019re interested in, and what they believe (both&amp;nbsp;about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy.&amp;nbsp; &amp;nbsp; &quot;Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life.&quot; ","author_name":"Becoming a Trusted Voice with Mike Gonzalez","author_url":"https:\/\/trustedvoiceframework.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/13024133\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/64135853"}