{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"3. How to Leverage Podcasting in Your Marketing","description":"Podcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many brands to wonder how to work podcasting into their marketing plan. This episode\u2019s guest is Andrew Allemann. Andrew is a podcasting expert and the founder of&amp;nbsp;PodcastGuests.com, a service that both finds guests for podcasts and helps experts get booked on podcasts. We\u2019ve used the service ourselves a few times for the Mighty Roar Marketing Podcast, and it\u2019s great. Additionally, Andrew is a niche media expert who has developed websites covering multiple industries. He is the founder and editor of Domain Name Wire, a trade publication for the domain name industry with citations in The Wall Street Journal, Washington Post, NPR, and others. Visit podcastguests.com\/guide to download Andrew\u2019s free PDF (no email required) where you\u2019ll learn:  The value of being a guest expert on podcasts How to put your best foot forward to get booked as a guest How to find and pitch podcasters What you need to do to prepare as a guest How to leverage your podcast guest appearances for maximum impact  Listen and subscribe to The Mighty Roar Marketing Podcast on iTunes, Spotify, Stitcher, or Google Podcasts. If you\u2019d like to be a guest on a future show, contact us at podcast@mightyroar.com The post How to Leverage Podcasting in Your Marketing appeared first on Mighty Roar. ","author_name":"Mighty Roar Marketing Podcast","author_url":"https:\/\/www.mightyroar.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/12663638\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/12663638"}