{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"BBF248: Overcoming the hurdles to bring an idea to market with Kelly Lavery","description":"Isn\u2019t it nice when someone has a big idea and backs themself to make it happen? Kelly Lavery tells Ben her truly inspirational story - a story that took her to the financial brink but out the other side as a famous inventor and successful businesswoman. Her invention, the Strucket, is now on sale at some massive retailers and you may have even seen it featured on TV. See some of Kelly\u2019s top tips below: ** A failed business can set you up to succeed with the next one. Failing once really worked for Kelly. ** Make sure you know exactly how much money you can afford to lose when you\u2019re starting your business. Plan your worst-case financials in advance and stick to them. ** If you are developing something that nobody has done before, be prepared to spend a huge amount on marketing. You will need to do a lot to educate your market. ** Think seriously about getting a business partner if you don\u2019t have one. It was this one decision that made Kelly\u2019s business. In this episode of Business Brain Food you will learn: ** How to get your invention to market ** How a prototype can become a viable product ** The true cost of producing a new invention ** How it\u2019s possible for a mother to raise kids and be a successful entrepreneur ** The value of partnership in business Resources mentioned in this episode: ** If you\u2019re a business coach, business adviser or would like to become one, go to: https:\/\/maxmyprofit.com.au\/business-exceleration.html ** See the Strucket in action: http:\/\/www.strucket.com ** All previous BBF episodes & show notes can be found at http:\/\/www.businessbrainfood.com.au ** Join the Business Brain Food Facebook Group: https:\/\/www.facebook.com\/groups\/BusinessBrainFood\/ ** Twitter: https:\/\/twitter.com\/bfewtrell Call to action: We\u2019ll end with a great quote from Kelly: \u201cEvery problem has a solution, but sometimes our emotions make that solution a little bit hazy.\u201d Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell 02 8808 5500 ","author_name":"Business Brain Food","author_url":"http:\/\/businessbrainfood.libsyn.com\/webpage","html":"