{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Most Ethical PR Professionals Don't Just Fight Fires, They Prevent Them","description":"Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses: 1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis 2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt) 3) Why SCUBA diving is a great guide for change management 4) Common ethical mistakes with measurement \u2013 and why we need to stop confusing coverage with action ","author_name":"Ethical Voices Podcast: Real Ethics Stories from Real PR Pros","author_url":"http:\/\/ethicalvoices.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/12097247\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/57968885"}