{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP. 43 - The Evolving Role of Technology In B2B Sales w\/ Max Altschuler","description":"This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder &amp;amp; CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more. In our conversation we discuss:   What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way   How the evolution of sales tech has changed the buyer-seller relationship   Why telling sales reps to just increase their activity level alone won\u2019t lead to improved sales results   How sales leaders can interact differently with Marketing to get what they need to hit their numbers   Additional Resources:  \u201cHacking Sales: The Playbook for Building a High-Velocity Sales Machine\u201d (Max\u2019s book) Sales Hacker Max\u2019s Personal Website Engage with Max on LinkedIn and Twitter Music\/Production: Chris &quot;KID&quot; Robinson, Hitmakuzz Productions Subscribe to the podcast:&amp;nbsp;Apple Podcast&amp;nbsp;|&amp;nbsp;Stitcher&amp;nbsp;|&amp;nbsp;RSS | Spotify ","author_name":"The Alignment Podcast","author_url":"http:\/\/www.TheAlignmentPodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/12017744\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/57467954"}