{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"71 - How McDonald\u2019s manages to be one of the world\u2019s most valuable brands? Part 2 - with Usman Tahir Jutt","description":"In this episode, Usman shares with us in detail what the selection and training process is like for a potential MacDonald\u2019s owner and operator. This is a grueling process by which McDonald\u2019s is able to select the right people to represent the brand. McDonald\u2019s train them in how to become a successful operator while immersing them in the McDonald\u2019s brand. ","author_name":"a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.","author_url":"http:\/\/www.marcastrategy.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/11972645\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/57205178"}