{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Paul Ponna: Simplicity and Consistency WIN","description":"Episode Highlights: [03:16] Always be 10% better [04:04] Why you need to keep moving and improving [06:30] Why people never talk about losing at a casino and what that means to you in business. [09:44] How Paul got started at 17 without a dime to invest. [11:09] Adversity should be a positive thing. [15:10] An example of why you gotta have a plan "B" [16:34] Your job is to make your customers happy [17:15] Methods change but the principles are the same. You got to go where people are. [17:59] It's just a question of consistently posting content that's relevant, consistently getting people to trust you. [21:30] These customers are yours now, you gotta build a relationship with them. [24:02] Never leave customers out of your equation. They are much smarter than you think. [30:02] We need to emulate Amazon customer service rather than go the other way. [32:04] Ask customers how you can assist them. [35:18] All corporations will move from corporate email over to a communication platform like a chat. [36:01] Start building foundations on other channels. [36:42] If you're not trying to improve, trying to build on the momentum, you're going to be left out. [38:56] It's your duty to sell people a product that is better than any competitor and provide the service to back it up. [39:35] Being smaller means you have an advantage in one-to-one service. ","author_name":"ProfitCast","author_url":"http:\/\/profit.io\/profitcast","html":"