{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"70 - How McDonald\u2019s continues to be one of the world\u2019s most valuable brands? Part 1 - with Usman Tahir Jutt","description":"According to a 2019 study by Statista, McDonald\u2019s brand value is estimated at over $130 billion dollars. Almost three times more than number two, Starbucks, on the \u201cfast food\u201d category. How does a brand who regularly receives harsh criticism have such high brand value? And how do they keep their brand integrity and consistency in over 37,000 restaurants in 120 countries? ","author_name":"a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.","author_url":"http:\/\/www.marcastrategy.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/11881301\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/56541560"}