{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Nadya Birca - The use of PPC for multi-channel audience management","description":"The benefits of leveraging PPC audiences across other online and terrestrial (offline channels): I'll be discussing about customer segmentations, how to best align channels such as CRM, Display, Paid Social (giving examples of tests to run) and use lifetime &amp;amp; behavioral on-site triggers to record pre-sale intent and turn into into sale\/post-sale journey. ","author_name":"brightonSEO's podcast","author_url":"http:\/\/brightonseo.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/11708390\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/11708390"}