{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Procter &amp; Gamble makes Sustainability part of its Strategy, Brands and Balance Sheet with Virginie Helias, Chief Sustainability Officer.","description":"  This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&amp;amp;G corporation to embrace it as such, formulate a mission and operationalize it.&amp;nbsp; An undertaking she illustrates with many examples and which is still \u2018work-in-progress\u2019 across the company and the industry, as JP Kuehlwein and&amp;nbsp; Virginie discuss. JP is (co-)leader of the Marketing- and Communications Institutes at The Conference Board, author, Adjunct Professor of Marketing at NYU and Columbia University and founder of strand strategy advisor Ueber-Brands. ","author_name":"Influencers","author_url":"http:\/\/tcbinfluencers.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/11548169\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/54284660"}