{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 0034 | Crowdfunding Stories: Dale Backus & Ohsnap","description":"We\u2019re back atcha today with another good one that includes a very impressive guest who is also literally live on Kickstarter right now! Our client Dale Backus has developed a wildly-popular phone grip that has been raising thousands of dollars per day to challenge a complacent industry leader. Let\u2019s see what we can learn from his crowdfunding story\u2026 ---------------------------------------------------------------- \u2b50 During this episode, we detail these takeaways:  1. Entrepreneurs don\u2019t always pioneer new markets but sometimes substantially improve existing products by providing new-and-better competition.  2. Although it\u2019s usually best to start with a minimally viable product (MVP), some products require more-than-minimal functionality to effectively compete.  3. Crowdfunding can provide a wealth of useful data, including data that helps with manufacturing forecasts.  4. Customer surveys should be worded very carefully in order to obtain accurate actionable data, or else they might lead surveyors astray.  5. Backer updates and other communication should be authentic in presenting both the product and its creator.  6. Effective marketing can\u2019t compensate for a flawed product, but a great product will benefit from effective marketing.  7. Successful startups need to continue to improve their products\/services or else they might allow competitors to overtake them. \u270d\ufe0f Click here for this episode\u2019s complete show notes! ---------------------------------------------------------------- \ud83d\udc49 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please\u2026  \u2022 Subscribe to it on our website so that you don't miss an episode!  \u2022 Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!  \u2022 Review it on iTunes to help us reach more people who need it!  \u2022 And tell all of your associates who might benefit from it! We rely on YOU to help spread the word!!! ","author_name":"Get Funded Today: The Funded Today Podcast","author_url":"http:\/\/www.funded.today\/podcast","html":"