{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Syd Michael: From Cold Calls to Hot Hauls","description":"Episode Highlights: [00:42] How mood lighting helps power Syd's day. [02:11] Syd can remember the first car he sold and who bought it and how much commission he made. [04:43] How Syd was the first to realize the power of digital marketing and lead generation for the auto industry. [06:26] Some thought using the internet for sales was cheating and others thought it all to be a fad. Not Syd. [08:08] Why you shouldn't call it reputation management nor reputation marketing. [12:17] The lucrative automotive niche. [19:41] Don't overthink your marketing! [20:28] Why you need to build your list before anything else. [22:02] The reason Syd loves cold calling and why he makes so much money with it. [23:08] What are you afraid of? People will have their opinions. [25:07] How to avoid spinning out on "Go." [26:21] Take 100% responsibility if you want control. [30:46] Successful people are never victims. [31:01] Your mindset makes the difference. [40:37] You don't know what you don't know and you don't care about what you don't know about. [45:09] Keep it simple for your audience. [46:16] Use "verbal Judo." ","author_name":"ProfitCast","author_url":"http:\/\/profit.io\/profitcast","html":"