{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Heart of the Dog","description":"One of the secrets to getting any brain's attention, is to first answer this question for the person about to receive your message: \u201cWhat\u2019s in it for me, here and now?\u201d&amp;nbsp; How does the world's greatest marketer use this sexy brain bit from Brain-centric Design to get your brain's attention in their marketing messages? For that answer, Rich Carr called the very best, Roy H. Williams.  Roy H. Williams is a best selling author and marketing consultant best known for his&amp;nbsp;Wizard of Ads&amp;nbsp;trilogy. He is the founder of the Wizard Academy institute near Austin, Texas.&amp;nbsp;&amp;nbsp;Williams produces and publishes a free weekly column and podcast titled the&amp;nbsp;Monday Morning Memo. SHOW READS: Roy H: Williams:&amp;nbsp; The Wizard of Ads Trilogy  Alan Baddeley:&amp;nbsp; Working Memory &amp;amp; The Essentials  Hugo Mercier &amp;amp; Dan Sperber:&amp;nbsp; The Enigma of Reason  Michael Drew &amp;amp; Roy H Williams:&amp;nbsp; Pendulum:&amp;nbsp;How Past Generations Shape Our Present and Predict Our Future  Jefferey and Bryan Eisenberg with Roy H Williams: Be Like Amazon  Rich Carr &amp;amp; Kieran O'Mahony:&amp;nbsp; Brain-centric Design ","author_name":"Brain-centric Design","author_url":"http:\/\/braincentricdesign.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/11068517\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/a68538\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/51427640"}