{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"11. Google Calling On Your Clients? Amy Hebdon Tells Us More","description":"In the Sensei\u2019s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles:   Don\u2019t Blame Targeting The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong  Google Ads is Emailing Accounts That Haven\u2019t Switched to Automated Bidding  Prepare to say goodbye to average position in Google Ads on September 30 &amp;nbsp;ARF: The Price Consumers Put On Their Data  Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist who\u2019s interested in behavioral economics and is drawn to statistics and puzzles of logic. Her PPC Magical Power includes creating paid search account structures that drastically improve results. She is also co-hosting her own podcast with husband James, called Paid Search Magic. &amp;nbsp; Connect with:  Amy Hebdon LinkedIn&amp;nbsp;|&amp;nbsp;Website&amp;nbsp; Programmatic Digest Podcast: Contact |&amp;nbsp;Website&amp;nbsp;|  Shownote&amp;nbsp; Helene Parker: Website | LinkedIn | Twitter  &amp;nbsp; ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/11020508\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ec826d\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/11020508"}