{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Connection Before Content [E154]","description":"There\u2019s a new mantra among communicators today:&amp;nbsp;\u201cConnection before content.\u201d It means: Before you attempt to impart that fascinating content of yours, make sure you\u2019ve established a personal connection with your audience. Today\u2019s listeners want to know who you are before they\u2019re willing to consider what you have to say.&amp;nbsp;In \u201cConnection Before Content,\u201d the Guys give 5 principles for establishing the kind of personal connection that will make any audience eager to listen. ","author_name":"The Communication Guys Podcast: Communication Excellence | Professional and Personal Success","author_url":"http:\/\/www.communicationguys.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/10641053\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/48002123"}