1 rich Libsyn https://www.libsyn.com 90 600 This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B and B2C businesses clarify their marketing messages and create a strategy that can grow their business. In our conversation we discuss: Why having a clear story is so important to making a company relevant in today’s market Why the best products don’t always win The importance of knowing how your buyers feel A story framework you can use to ensure your messaging is compelling and will resonate with buyers Additional Resources: “CareerKred” (Ryan’s book) Career Branding Podcast Host (Ryan’s podcast) Engage with Ryan on LinkedIn and Twitter Music/Production: Chris &quot;KID&quot; Robinson, Hitmakuzz Productions Subscribe to the podcast:&amp;nbsp;Apple Podcast&amp;nbsp;|&amp;nbsp;Stitcher&amp;nbsp;|&amp;nbsp;RSS | Spotify The Alignment Podcast http://www.TheAlignmentPodcast.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/9507926/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/40636421