1 rich Libsyn https://www.libsyn.com 90 600 Even your words should paint a picture in your dream customer’s mind’s eye. What story is your brand telling? &quot;Some businesses miss their style because they are grounded in stereotypes.&quot; Topics Discussed in this Episode: The Picture:A cohesive look that appeals to your dream client and evokes the emotion you want your customer to experience. What does that entail? Sizzle It – Exude Passion Style – Overarching 5 Senses Think of the words that make you feel something: Suck the audience in. Stereotypes vs. style Energy depicted in the style presentation Setting up the style expectation The Design ID: Word mark or Logo, Font, Colors, Images, Graphics, etc. The Story:Consistent messaging that uses your voice, appropriate language, the right tone…conveying the right mood and what it’s like to work with you. How you present your business exemplifies your brand A brand that is genuine is easier to consistently support and sustain It sets up expectations around your customer experience… Internally, it is important to ensure everyone who works within your organization understands it as well as you do. If they do, (eventually) your customer will know, like and trust you, too! Resources Discussed in this Episode: 5 Elements of Brand &quot;Some businesses miss their style because they are grounded in stereotypes.&quot; https://blazeexperts.podbean.com/mf/play/xkxxra/BrandBadasses-Ep7.mp3 Episode 7 – Paint the Picture. Then Tell the Story. [contact-form-7] Brand Badasses https://blazeexperts.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/8887649/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/8887649