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#11 – Imagery & Photography
Your image depends on cohesion…not only in your messaging but also in the way your brand is depicted in all of your communications and promotions. From Instagram to In-Person Appearances, your imagery says a lot about the work you do and who you do it for. It positions you, so it is important! The 4 I’s: Image, Influence, Impact, Income Where you use photos Website (Rotator/Slider, Blog Posts, Hero Images on Pages, Backgrounds, Paralax Backgrounds, Etc. Social Media Emails POP Video SlideShow Posters Brochures Business Cards when applicable Individual products under the brand umbrella Advertising Thumbnails: all aspects When to hire a professional photographer For your business Subtle things you can do For you Letting your personality shine through What to look for CANDID VS. POSED VS. ACTION Execution: Brand photos of Amber Ehrlich, Tidy Bungalow (action shots on Amber’s IG) Follow @thetidybungalow on Instagram DIY Photography Budgetary Restriction FRAMING For use in promotion (leaving room for text overlay) Headshots Entry points iPhone – portrait vs. landscape Use of selfies – when and when not to DSLR – Higher end camera (how to use your DSLR Cheat Sheet) Ideas about Photoshopping: No Still no Trending Now:Current Trend to cut off the top of the head Remove.BG Stock PhotographyFirms say “only proprietary photos” we’re ok with stock, just as long as it doesn’t look like stock “thumbs up guy”  – good stock is a cost-effective and viable alternative Other ResourcesFree: Unsplash, Pexels Paid: Adobe Stock because of pricing and value and Shutterstock Click the thumbnail to DOWNLOAD the PDF resource full of links to many FREE online stock photo, photography and imagery websites! https://blazeexperts.podbean.com/mf/play/ihcg6n/BrandBadasses-Ep11.mp3 Episode 11 Imagery Photography  
Brand Badasses
https://blazeexperts.com
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