1 rich Libsyn https://www.libsyn.com 90 600 This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation. In our conversation we discuss: The most compelling reason Sales and Marketing must align now How to get CEO support when it comes to aligning these two teams The 5 things you must do to start on the path to better alignment Culture’s impact on successfully achieving true alignment Additional Resources: “Black Box Thinking” by Matthew Syed “Mistakes were made (but not by me)” by Carol Tavris Connect with Tyler on LinkedIn or Twitter Music/Production: Chris &quot;KID&quot; Robinson, Hitmakuzz Productions Subscribe to the podcast:&amp;nbsp;Apple Podcast&amp;nbsp;|&amp;nbsp;Stitcher (Android)&amp;nbsp;|&amp;nbsp;RSS The Alignment Podcast http://www.TheAlignmentPodcast.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/8709077/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/34718807