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  <title>Profit By Selling The Destination and Not The Journey in Your Fitness Business - Liam Thompson &amp;amp; Matt Murphy</title>
  <description>Matt Murphy is not just my business partner in InternetFitPro &amp;amp;amp; Active Fitness Marketing but also a regular guest here in the Fitness Business Authority podcast. Today he is back to share some more tips on how personal trainers and gym owners can sell more and get more people in their classes. On today’s episode, Matt &amp;amp;amp; I will tell you why the holidays afford you/us/everyone(in business) a great opportunity to sell the destination instead of the journey. We will give you tips on what to consider when you are selling results, and how to figure out the goals of your prospect. </description>
  <author_name>Fitness Business Authority Podcast</author_name>
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