1 rich Libsyn https://www.libsyn.com 90 600 Even for an organization as big as the Red Cross, having a team of volunteers with a wide set of skills can make a huge difference — especially today in digital communications and social media. Sara Falconer, director of digital communications at Canadian Red Cross, joins this session to talk about how the organization created a system that allows volunteers to lead the charge in the next wave of social media ambassadors, and how they ensure volunteers feel like they’re making a real difference. She and Beth explore the merits of a shared editorial calendar, encouraging experimentation with a new program, and more. Driving Participation Podcast: What Is Working in Marketing &amp; Fundraising | Nonprofits | Schools | Associations http://iriscreative.com/category/podcast/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/8277602/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/31702502